Don’t let credit crunch the environment

The recent turbulence in global financial markets has touched everyone in the business world, from the giant US investment banks to the smallest cottage industries, but Tree Appeal is today sending out a message to all businesses – don’t let credit crunch the environment.

And now, having reached the political and corporate agenda, the environment issue is not going to go away. Indeed, now more than ever, we cannot ignore our duty to preserve our world for future generations.

Many businesses may be considering scaling down their corporate responsibility commitments in the face of the downturn. However, if they make this decision, they will find that it is too costly to ignore the obligations that their customers have come to expect.

Stripping away added value from products and services, by rationalizing marketing and brand activities, leaves companies with only one area of competition – price. In a tough market, no firm wants to end up in a price war that can only result in reduced revenues for all concerned.

Firms cannot be fair-weather friends to the environment, showing support when it suits, but must show that their principles are not subject to financial caprice. History has demonstrated that it is companies who go forward with integrity and innovation through economic downturns who find their brands stronger in the long term.

Tree Appeal offers companies a new and different route through economic troubles that means they do not have to sacrifice their responsibilities or their marketing objectives.