White & Wild's David Shaw becomes Scotland's 'Green Pioneer'
 White & Wild director David Shaw was awarded the title of Green Pioneer 2009 for Scotland at a prestigious ceremony on board the Royal Yacht Britannia in Edinburgh.
East Ayrshire Councillor, David Shaw, has won several Green Apple Awards over the years for his commitment to the environment.
The White & Wild milk brand, in association with Bill Oddie, has been caring for the environment since its launch at the House of Commons in 2002.
Working with environmental initiative Tree Appeal, White & Wild has planted over 60,000 trees across the country and is now committed to planting trees in school grounds – bringing environmental education alive for children and young people.
Following a high profile TV ad campaign with Bill Oddie last autumn, White & Wild has established itself as a strong Scottish brand and will be building upon this success with a new TV campaign in 2009.
The presentation took place in the spectacular surroundings of the Royal Yacht Britannia as part of the 2009 Green Heroes Awards, given by the Green Organisation.
February 13th 2009.
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